newground.com

newground.com is SSL secured

Free website and domain report on newground.com

Last Updated: 31st January, 2023 Update Now
Overview

Snoop Summary for newground.com

This is a free and comprehensive report about newground.com. The domain newground.com is currently hosted on a server located in United States with the IP address 151.101.194.159, where the local currency is USD and English is the local language. Newground.com has the potential to be earning an estimated $1 USD per day from advertising revenue. If newground.com was to be sold it would possibly be worth $813 USD (based on the daily revenue potential of the website over a 24 month period). Newground.com receives an estimated 386 unique visitors every day - a decent amount of traffic! This report was last updated 31st January, 2023.

About newground.com

Site Preview: newground.com newground.com
Title: Newground
Description: Innovative design firm creating custom spaces for financial institutions and corporations. Our engaging spaces are a tangible expression of your brand promise.
Keywords and Tags: business
Related Terms: confined spaces, how many spaces is a tab, living spaces, perfectoid spaces, spaces, spaces.im, spaces.ru
Fav Icon:
Age: Over 26 years old
Domain Created: 23rd April, 1997
Domain Updated: 24th February, 2020
Domain Expires: 24th April, 2025
Review

Snoop Score

2/5

Valuation

$813 USD
Note: All valuation figures are estimates.

Popularity

Low
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 3,104,056
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 386
Monthly Visitors: 11,749
Yearly Visitors: 140,890
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $1 USD
Monthly Revenue: $33 USD
Yearly Revenue: $402 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: newground.com 13
Domain Name: newground 9
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 0.91 seconds
Load Time Comparison: Faster than 78% of sites

PageSpeed Insights

Avg. (All Categories) 71
Performance 65
Accessibility 86
Best Practices 67
SEO 92
Progressive Web App 45
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.newground.com/
Updated: 26th April, 2021

3.68 seconds
First Contentful Paint (FCP)
14%
51%
35%

0.07 seconds
First Input Delay (FID)
77%
8%
15%

Simulate loading on desktop
65

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for newground.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 20 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 1.8 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 90 ms
Users could experience a delay when interacting with the page.
Estimated Input Latency — 10 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive newground.com as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
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image/gif
Image
https://www.google-analytics.com/collect?v=1&_v=j90&a=1913724154&t=event&ni=1&_s=1&dl=https%3A%2F%2Fwww.newground.com%2F&ul=en-us&de=UTF-8&dt=NewGround%20%7C%20Delivering%20the%20Next%20Generation%20of%20Design&sd=24-bit&sr=800x600&vp=1350x940&je=0&ec=Scroll%20Depth&ea=https%3A%2F%2Fwww.newground.com%2F&el=Baseline&ev=1&_u=aEBAAAABAAAAAC~&cid=1646401972.1619458476&tid=UA-32746810-1&_gid=339328294.1619458476&gtm=2wg4e1MHCDLRT&gcs=G100&z=378800762
h2
1836.8969997391
1844.8129999451
602
35
200
image/gif
Image
https://www.googletagmanager.com/gtag/js?id=AW-612024282
h2
1874.6079998091
1913.0539996549
34796
86017
200
application/javascript
Script
https://connect.facebook.net/en_US/fbevents.js
h2
1876.023999881
2029.9489996396
25173
93776
200
application/x-javascript
Script
https://www.googleadservices.com/pagead/conversion_async.js
h2
1938.2079998031
1946.1199999787
14657
36491
200
text/javascript
Script
https://pagead2.googlesyndication.com/pagead/landing?gcs=G100&rnd=1544622693.1619458476&url=https%3A%2F%2Fwww.newground.com%2F&gtm=2oa4e1&did=dZTQ1Zm
1940.2919998392
1943.1149996817
0
0
-1
Other
https://connect.facebook.net/signals/config/311615353489529?v=2.9.39&r=stable
h2
2056.2169998884
2129.53499984
75395
260071
200
application/x-javascript
Script
https://www.facebook.com/tr/?id=311615353489529&ev=PageView&dl=https%3A%2F%2Fwww.newground.com%2F&rl=&if=false&ts=1619458476661&sw=800&sh=600&v=2.9.39&r=stable&a=tmhubspot&ec=0&o=30&fbp=fb.1.1619458476656.476374704&it=1619458476538&coo=false&rqm=GET
h2
2177.3299998604
2216.8319998309
625
44
200
image/gif
Image
https://www.facebook.com/tr/
2681.4029999077
2683.9930000715
0
0
-1
Other
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
253.808
8.685
266.538
7.856
336.099
54.734
401.451
5.207
407.23
7.917
415.941
7.638
424.22
8.159
630.801
65.152
695.978
12.65
712.335
7.68
722.626
5.132
737.795
39.167
777.041
6.058
786.496
10.794
797.546
8.074
812.243
14.362
826.622
6.974
835.343
8.869
846.725
6.293
855.606
19.01
876.388
6.998
884.387
173.578
1058.007
7.23
1068.821
7.607
1083.089
5.176
1092.18
6.113
1098.418
6.16
1111.742
31.404
1143.185
27.924
1174.63
6.389
1188.291
35.281
1224.302
7.662
1236.835
17.924
1260.651
93.502
1356.244
5.017
1363.107
23.658
1421.803
139.784
1666.862
24.588
1691.505
14.774
1733.165
8.467
1824.575
29.712
1855.922
10.245
1950.746
7.05
1958.242
13.257
2065.968
16.962
2174.606
32.329
2705.703
6.458
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images
Images can slow down the page's load time. Newground.com should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Newground.com should consider lazy-loading offscreen and hidden images.
Minify CSS — Potential savings of 5 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Newground.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.newground.com/wp-content/themes/site/style.css?ver=5.6.2
20542
5047
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Newground.com should consider minifying JS files.
Remove unused JavaScript — Potential savings of 78 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://connect.facebook.net/signals/config/311615353489529?v=2.9.39&r=stable
75395
56273
https://cdn.iubenda.com/cookie_solution/iubenda_cs/1.30.2/core-en.js
71092
24099
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 140 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.newground.com/
136.233
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Newground.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://newground.com/
190
https://www.newground.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Newground.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 24 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/config/311615353489529?v=2.9.39&r=stable
11863
https://js.hscollectedforms.net/collectedforms.js
6340
https://platform-api.sharethis.com/js/sharethis.js
6335
https://connect.facebook.net/en_US/fbevents.js
45
https://js.hs-banner.com/4395607.js
43
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://www.newground.com/wp-content/uploads/2020/07/5V5A0591-scaled.jpg
0

Diagnostics

Avoids an excessive DOM size — 446 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
446
Maximum DOM Depth
14
Maximum Child Elements
22
Avoid chaining critical requests — 28 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Newground.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.3 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.newground.com/
498.834
42.19
2.784
https://code.jquery.com/jquery-3.3.1.min.js?ver=5.6.2
220.148
162.24
1.872
Unattributable
122.704
1.264
0.139
https://cdn.iubenda.com/cookie_solution/iubenda_cs/1.30.2/core-en.js
55.041
45.395
4.77
Minimizes main-thread work — 1.3 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
523.264
Rendering
297.996
Other
197.286
Style & Layout
154.131
Parse HTML & CSS
55.217
Script Parsing & Compilation
46.269
Keep request counts low and transfer sizes small — 86 requests • 5,232 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
86
5357149
Image
14
4401624
Script
30
481706
Font
7
290804
Stylesheet
16
135570
Other
17
33462
Document
2
13983
Media
0
0
Third-party
54
760352
Minimize third-party usage — Third-party code blocked the main thread for 70 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
30724
71.241
164492
0
140488
0
101193
0
79205
0
73452
0
48306
0
35747
0
21421
0
18665
0
14657
0
4454
0
1525
0
1386
0
804
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 4 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.10637661594483
div
0.076110498771192
0.067131071201661
0.0011711932960473
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 4 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.newground.com/
573
140
https://www.newground.com/
479
94
https://code.jquery.com/jquery-3.3.1.min.js?ver=5.6.2
4519
87
https://kit.fontawesome.com/c1457260d2.js
1380
55

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 1.0 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 1.8 s
The time taken for the page contents to be visibly populated.
Time to Interactive — 3.2 s
The time taken for the page to become fully interactive.
Cumulative Layout Shift — 0.251
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First Meaningful Paint — 1.3 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 290 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Newground.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://cdnjs.cloudflare.com/ajax/libs/font-awesome/5.11.2/css/all.min.css
11166
230
https://use.typekit.net/vfm3uhn.css
1209
230
https://www.newground.com/wp-content/themes/site/scss/vendor/bootstrap/bootstrap.min.css?ver=5.6.2
27238
120
https://www.newground.com/wp-content/themes/site/style.css?ver=5.6.2
20542
120
https://www.newground.com/wp-content/plugins/elementor/assets/css/frontend.min.css?ver=3.1.4
19997
80
https://kit.fontawesome.com/c1457260d2.js
4913
230
https://code.jquery.com/jquery-3.3.1.min.js?ver=5.6.2
30724
350
Remove unused CSS — Potential savings of 121 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Newground.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.newground.com/wp-content/plugins/elementor-pro/assets/css/frontend.min.css?ver=3.2.1
28676
28676
https://www.newground.com/wp-content/themes/site/scss/vendor/bootstrap/bootstrap.min.css?ver=5.6.2
27238
26184
https://www.newground.com/wp-content/plugins/elementor/assets/css/frontend.min.css?ver=3.1.4
19997
19864
https://www.newground.com/wp-content/themes/site/style.css?ver=5.6.2
20542
15425
/*! * Font Awesome Free 5.15.3 by @fontawesome - https://fontawesome.com * License - https://fonta...
12328
12217
https://cdnjs.cloudflare.com/ajax/libs/font-awesome/5.11.2/css/all.min.css
11166
11062
@-webkit-keyframes button_clicked{50%{-webkit-transform:scale(1,1);transform:scale(1,1);opacity:0} ...
10978
10978

Metrics

Largest Contentful Paint — 4.8 s
The timing of the largest text or image that is painted.

Opportunities

Efficiently encode images — Potential savings of 1,714 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.newground.com/wp-content/uploads/2019/11/Halifax-37.jpg
1399908
902495
https://www.newground.com/wp-content/uploads/2019/11/New-Ground-Norfolk-17.jpg
1336630
852255
Serve images in next-gen formats — Potential savings of 3,035 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.newground.com/wp-content/uploads/2019/11/Halifax-37.jpg
1399908
1144132
https://www.newground.com/wp-content/uploads/2019/11/New-Ground-Norfolk-17.jpg
1336630
1101532
https://www.newground.com/wp-content/uploads/2020/07/Full_Room_Wide_Up_View-scaled.jpg
798223
323169
https://www.newground.com/wp-content/themes/site/images/bg_wave.png
303120
287656
https://www.newground.com/wp-content/uploads/2020/07/5V5A0591-scaled.jpg
439745
212753
https://www.newground.com/wp-content/uploads/2019/09/newground_research_institute.jpg
103063
38095

Diagnostics

Avoid enormous network payloads — Total size was 5,232 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.newground.com/wp-content/uploads/2019/11/Halifax-37.jpg
1399908
https://www.newground.com/wp-content/uploads/2019/11/New-Ground-Norfolk-17.jpg
1336630
https://www.newground.com/wp-content/uploads/2020/07/Full_Room_Wide_Up_View-scaled.jpg
798223
https://www.newground.com/wp-content/uploads/2020/07/5V5A0591-scaled.jpg
439745
https://www.newground.com/wp-content/themes/site/images/bg_wave.png
303120
https://www.newground.com/wp-content/uploads/2019/09/newground_research_institute.jpg
103768
https://cdnjs.cloudflare.com/ajax/libs/font-awesome/5.11.2/webfonts/fa-solid-900.woff2
76857
https://cdnjs.cloudflare.com/ajax/libs/font-awesome/5.11.2/webfonts/fa-brands-400.woff2
76469
https://connect.facebook.net/signals/config/311615353489529?v=2.9.39&r=stable
75395
https://cdn.iubenda.com/cookie_solution/iubenda_cs/1.30.2/core-en.js
71092
Serve static assets with an efficient cache policy — 14 resources found
Newground.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=c27e03f2-3fcf-482d-b260-42b8aa9c1482&_expected_cookie=0a34ce4c012037e234b6bf7d55eb4053
0
708
https://js.hs-scripts.com/4395607.js?integration=WordPress
60000
1350
https://buttons-config.sharethis.com/js/5df80cf8c469a300128f4875.js
60000
1102
https://js.hs-analytics.net/analytics/1619458200000/4395607.js
300000
19231
https://js.hs-banner.com/4395607.js
300000
15678
https://platform-api.sharethis.com/js/sharethis.js
600000
32560
https://js.hsadspixel.net/fb.js
600000
3400
https://connect.facebook.net/signals/config/311615353489529?v=2.9.39&r=stable
1200000
75395
https://connect.facebook.net/en_US/fbevents.js
1200000
25173
https://www.google-analytics.com/analytics.js
7200000
20199
https://snap.licdn.com/li.lms-analytics/insight.min.js
31997000
2169
https://www.iubenda.com/cookie-solution/confs/js/56599861.js
86400000
679
https://p.typekit.net/p.css?s=1&k=bbe5wqp&ht=tk&f=14032.14033.14034.14036.14037&a=10592122&app=typekit&e=css
604800000
317
https://p.typekit.net/p.css?s=1&k=vfm3uhn&ht=tk&f=14032.14033.14034.14035.14036.14037&a=33601023&app=typekit&e=css
604800000
317
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://use.typekit.net/af/b5ce2a/00000000000000003b9b032d/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n7&v=3
84.212000016123
https://cdnjs.cloudflare.com/ajax/libs/font-awesome/5.11.2/webfonts/fa-solid-900.woff2
26.677999645472
https://use.typekit.net/af/affdf5/00000000000000003b9b0328/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n4&v=3
22.687999997288
https://use.typekit.net/af/2223ac/00000000000000003b9b0326/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n3&v=3
23.610000032932
https://cdnjs.cloudflare.com/ajax/libs/font-awesome/5.11.2/webfonts/fa-brands-400.woff2
27.222000062466
https://use.typekit.net/af/8e3d9f/000000000000000077359d58/30/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=i7&v=3
26.100999675691
https://use.typekit.net/af/6c4330/00000000000000003b9b0327/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=i3&v=3
22.077000234276
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://www.newground.com/wp-content/uploads/2019/09/newground_logo_footer.png
86

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of newground.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Newground.com may provide assistance to deaf or hearing-impaired users with captions on videos.

ARIA

ARIA input fields do not have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
Failing Elements
div
ARIA toggle fields do not have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
Failing Elements
div
div
div
div

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements

Names and labels

Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
67

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that newground.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Bootstrap
4.2.1
jQuery
3.3.1
Isotope
WordPress
5.6.2
core-js
core-js-global@3.0.1; core-js-pure@3.0.0
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://www.newground.com/wp-content/themes/site/js/vendor/bootstrap/bootstrap.min.js?ver=5.6.2
https://www.newground.com/wp-content/themes/site/js/vendor/bootstrap/bootstrap.min.js.map
https://js.hscollectedforms.net/collectedforms.js
https://js.hscollectedforms.net/project.js.map
https://js.hsadspixel.net/fb.js
https://js.hsadspixel.net/pixels-release.js.map
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://newground.com/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 4 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
1
Medium
3
Medium

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
Failed to load resource: net::ERR_CONNECTION_FAILED
92

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for newground.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of newground.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Links do not have descriptive text — 3 links found
Make use of descriptive link text to assist search engines in understanding the content.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
45

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of newground.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of newground.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 63
Performance 23
Accessibility 85
Best Practices 67
SEO 92
Progressive Web App 50
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.newground.com/
Updated: 26th April, 2021

5.21 seconds
First Contentful Paint (FCP)
4%
33%
63%

0.08 seconds
First Input Delay (FID)
80%
9%
11%

Simulate loading on mobile
23

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for newground.com. This includes details about optimizing page load times which can result in a better user experience.

Other

Estimated Input Latency — 50 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive newground.com as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://newground.com/
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0
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h2
57.903000008082
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h2
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http/1.1
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h2
279.69500000472
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h2
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h2
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XHR
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http/1.1
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application/x-javascript
Script
https://l.sharethis.com/pview?event=pview&hostname=www.newground.com&location=%2F&product=unknown&url=https%3A%2F%2Fwww.newground.com%2F&source=sharethis.js&fcmp=false&fcmpv2=false&has_segmentio=false&title=NewGround%20%7C%20Delivering%20the%20Next%20Generation%20of%20Design&cms=unknown&publisher=5df80cf8c469a300128f4875&sop=true&bsamesite=true&consent_cookie_duration=349&consent_duration=349&gdpr_domain=.consensu.org&gdpr_method=cookie&version=st_sop.js&lang=en&description=Innovative%20design%20firm%20creating%20custom%20spaces%20for%20financial%20institutions%20and%20corporations.%20Our%20engaging%20spaces%20are%20a%20tangible%20expression%20of%20your%20brand%20promise.
http/1.1
736.01100000087
867.7949999983
1466
0
301
text/html
https://www.google-analytics.com/j/collect?v=1&_v=j90&a=191110063&t=pageview&_s=1&dl=https%3A%2F%2Fwww.newground.com%2F&ul=en-us&de=UTF-8&dt=NewGround%20%7C%20Delivering%20the%20Next%20Generation%20of%20Design&sd=24-bit&sr=360x640&vp=360x640&je=0&_u=YEBAAAABAAAAAC~&jid=1343209227&gjid=1894190422&cid=47296736.1619458499&tid=UA-32746810-1&_gid=1579014250.1619458499&_r=1&gtm=2wg4e1MHCDLRT&z=38622060
h2
764.19600000372
768.73300000443
620
1
200
text/plain
XHR
https://cdn.iubenda.com/cookie_solution/iubenda_cs/1.30.2/core-en.js
h2
801.05600001116
1194.9890000105
71092
294537
200
application/javascript
Script
https://forms.hubspot.com/collected-forms/v1/config/json?portalId=4395607&utk=
h2
863.92000000342
896.89899999939
1366
115
200
application/json
XHR
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=2530204&time=1619458498833&url=https%3A%2F%2Fwww.newground.com%2F
http/1.1
867.87800000457
1053.9310000022
868
0
302
https://l.sharethis.com/sc?event=pview&hostname=www.newground.com&location=%2F&product=unknown&url=https%3A%2F%2Fwww.newground.com%2F&source=sharethis.js&fcmp=false&fcmpv2=false&has_segmentio=false&title=NewGround%20%7C%20Delivering%20the%20Next%20Generation%20of%20Design&cms=unknown&publisher=5df80cf8c469a300128f4875&sop=true&bsamesite=true&consent_cookie_duration=349&consent_duration=349&gdpr_domain=.consensu.org&gdpr_method=cookie&version=st_sop.js&lang=en&description=Innovative%20design%20firm%20creating%20custom%20spaces%20for%20financial%20institutions%20and%20corporations.%20Our%20engaging%20spaces%20are%20a%20tangible%20expression%20of%20your%20brand%20promise.&samesite=None
http/1.1
868.1510000024
991.98800000886
619
161
200
text/plain
XHR
https://forms.hsforms.com/embed/v3/counters.gif?key=collected-forms-embed-js-form-bind&count=2
h2
1055.4050000064
1083.043000006
919
35
200
image/gif
Image
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=2530204&time=1619458498833&url=https%3A%2F%2Fwww.newground.com%2F&cookiesTest=true
http/1.1
1055.4620000039
1166.0640000046
953
0
302
https://www.linkedin.com/px/li_sync?redirect=https%3A%2F%2Fpx.ads.linkedin.com%2Fcollect%3Fv%3D2%26fmt%3Djs%26pid%3D2530204%26time%3D1619458498833%26url%3Dhttps%253A%252F%252Fwww.newground.com%252F%26cookiesTest%3Dtrue%26liSync%3Dtrue
http/1.1
1167.2630000103
1202.5060000014
2270
0
302
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=2530204&time=1619458498833&url=https%3A%2F%2Fwww.newground.com%2F&cookiesTest=true&liSync=true
http/1.1
1206.3320000016
1235.8769999992
556
0
302
https://www.iubenda.com/cookie-solution/confs/js/56599861.js
h2
1221.3000000047
1383.697000012
679
89
200
application/javascript
Script
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=21f0a8ed-171e-4b4a-bc5a-4ca5b56847b2
http/1.1
1236.4450000023
1292.7880000061
832
0
302
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=21f0a8ed-171e-4b4a-bc5a-4ca5b56847b2&_expected_cookie=2ce904bea3fdf2e5d83c8e2a50a09f42
h2
1293.0710000073
1337.0090000099
708
43
200
image/gif
Image
https://api.hubapi.com/hs-script-loader-public/v1/config/pixel/json?portalId=4395607
h2
1430.9320000029
1475.9200000117
1448
205
200
application/json
XHR
https://track.hubspot.com/__ptq.gif?k=1&sd=360x640&cd=24-bit&cs=UTF-8&ln=en-us&bfp=2522744518&v=1.1&a=4395607&ct=standard-page&rcu=https%3A%2F%2Fwww.newground.com%2F&pu=https%3A%2F%2Fwww.newground.com%2F&t=NewGround+%7C+Delivering+the+Next+Generation+of+Design&cts=1619458499410&vi=863a2be61a296baaefcf7e1b0570fe9b&nc=true&u=228384770.863a2be61a296baaefcf7e1b0570fe9b.1619458499400.1619458499400.1619458499400.1&b=228384770.1.1619458499401
h2
1447.9330000031
1488.7670000026
1138
45
200
image/gif
Image
https://www.google-analytics.com/collect?v=1&_v=j90&a=191110063&t=event&ni=1&_s=1&dl=https%3A%2F%2Fwww.newground.com%2F&ul=en-us&de=UTF-8&dt=NewGround%20%7C%20Delivering%20the%20Next%20Generation%20of%20Design&sd=24-bit&sr=360x640&vp=360x640&je=0&ec=Scroll%20Depth&ea=https%3A%2F%2Fwww.newground.com%2F&el=Baseline&ev=1&_u=aEBAAAABAAAAAC~&cid=1570767991.1619458499&tid=UA-32746810-1&_gid=912040661.1619458499&gtm=2wg4e1MHCDLRT&gcs=G100&z=256418173
h2
1462.6720000088
1465.3010000038
602
35
200
image/gif
Image
https://connect.facebook.net/en_US/fbevents.js
h2
1478.6900000036
1508.909000011
25173
93776
200
application/x-javascript
Script
https://www.googletagmanager.com/gtag/js?id=AW-612024282
h2
1479.1090000072
1502.8060000041
34798
86017
200
application/javascript
Script
https://hits-i.iubenda.com/write?db=hits1
h2
1783.672000005
2210.7190000097
550
0
204
text/plain
XHR
https://hits-i.iubenda.com/write?db=hits1
h2
1496.2880000094
1783.1010000082
333
0
204
text/plain
Other
https://www.googleadservices.com/pagead/conversion_async.js
h2
1529.0360000072
1537.9250000115
14657
36491
200
text/javascript
Script
https://pagead2.googlesyndication.com/pagead/landing?gcs=G100&rnd=20111035.1619458499&url=https%3A%2F%2Fwww.newground.com%2F&gtm=2oa4e1&did=dZTQ1Zm
1531.5540000011
1551.2530000124
0
0
-1
Other
https://connect.facebook.net/signals/config/311615353489529?v=2.9.39&r=stable
h2
1549.3270000006
1634.8790000047
75637
260071
200
application/x-javascript
Script
https://www.facebook.com/tr/?id=311615353489529&ev=PageView&dl=https%3A%2F%2Fwww.newground.com%2F&rl=&if=false&ts=1619458499644&sw=360&sh=640&v=2.9.39&r=stable&a=tmhubspot&ec=0&o=30&fbp=fb.1.1619458499640.420441343&it=1619458499514&coo=false&exp=l0&rqm=GET
h2
1680.429
1707.8279999987
625
44
200
image/gif
Image
https://www.facebook.com/tr/
2184.1400000121
2186.6589999991
0
0
-1
Other
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
69.904
7.749
81.824
8.482
130.464
64.756
198.11
6.131
370.126
53.419
423.565
7.827
434.681
6.839
451.923
26.551
478.593
7.034
485.743
9.173
495.778
8.029
511.791
6.345
520.644
7.265
527.925
18.26
549.723
8.777
558.519
6.642
568.546
13.055
584.913
100.138
685.071
6.916
696.742
6.083
708.38
33.485
753.127
5.116
758.301
5.223
763.568
31.088
794.689
26.838
822.265
6.575
834.281
46.953
885.372
8.066
925.443
154.545
1084.623
110.173
1233.022
18.212
1414.652
21.856
1436.527
14.537
1451.181
26.633
1482.591
9.184
1492.35
5.27
1540.762
7.067
1549.058
13.807
1563.12
16.174
1679.311
30.435
2208.539
6.264
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images
Images can slow down the page's load time. Newground.com should consider serving more appropriate-sized images.
Minify CSS — Potential savings of 5 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Newground.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.newground.com/wp-content/themes/site/style.css?ver=5.6.2
20542
5047
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Newground.com should consider minifying JS files.
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 20 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.newground.com/
21.895
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Newground.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://newground.com/
630
https://www.newground.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Newground.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 24 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/config/311615353489529?v=2.9.39&r=stable
11901
https://js.hscollectedforms.net/collectedforms.js
6339
https://platform-api.sharethis.com/js/sharethis.js
6335
https://connect.facebook.net/en_US/fbevents.js
45
https://js.hs-banner.com/4395607.js
43
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://www.newground.com/wp-content/uploads/2020/07/5V5A0591-scaled.jpg
0

Diagnostics

Avoids an excessive DOM size — 482 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
482
Maximum DOM Depth
14
Maximum Child Elements
22
Avoid chaining critical requests — 26 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Newground.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Keep request counts low and transfer sizes small — 84 requests • 5,180 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
84
5304404
Image
14
4401618
Script
30
481955
Font
5
237842
Stylesheet
16
135556
Other
17
33451
Document
2
13982
Media
0
0
Third-party
52
707605
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 2 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
div
0.10625
0.05
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 17 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.newground.com/
1689
618
https://js.hscollectedforms.net/collectedforms.js
4516
441
https://kit.fontawesome.com/c1457260d2.js
6060
259
https://code.jquery.com/jquery-3.3.1.min.js?ver=5.6.2
22483
200
https://c.sharethis.mgr.consensu.org/portal-v2.html
4994
134
https://www.google-analytics.com/analytics.js
23863
124
https://connect.facebook.net/signals/config/311615353489529?v=2.9.39&r=stable
26350
122
https://code.jquery.com/jquery-3.3.1.min.js?ver=5.6.2
6319
107
https://js.hscollectedforms.net/collectedforms.js
22683
107
https://code.jquery.com/jquery-3.3.1.min.js?ver=5.6.2
21568
107
https://www.newground.com/
637
94
https://www.iubenda.com/cookie-solution/confs/js/56599861.js
26516
87
https://www.googletagmanager.com/gtm.js?id=GTM-MHCDLRT
22410
73
https://cdn.iubenda.com/cookie_solution/iubenda_cs/1.30.2/core-en.js
25663
73
https://connect.facebook.net/en_US/fbevents.js
24335
65
https://www.googletagmanager.com/gtag/js?id=AW-612024282
24033
55
https://www.newground.com/
1610
53

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 4.0 s
The time taken for the first image or text on the page to be rendered.
Cumulative Layout Shift — 0.156
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Defer offscreen images — Potential savings of 8 KiB
Time to Interactive can be slowed down by resources on the page. Newground.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.newground.com/wp-content/uploads/2019/09/newground_logo_footer.png
8273
8273
Remove unused JavaScript — Potential savings of 79 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://connect.facebook.net/signals/config/311615353489529?v=2.9.39&r=stable
75637
56454
https://cdn.iubenda.com/cookie_solution/iubenda_cs/1.30.2/core-en.js
71092
24213

Diagnostics

Reduce JavaScript execution time — 1.8 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.newground.com/
1636.516
149.24
10.404
https://js.hscollectedforms.net/collectedforms.js
588.616
133.308
12.98
https://code.jquery.com/jquery-3.3.1.min.js?ver=5.6.2
558.112
405.864
6.356
Unattributable
482.648
5.688
0.784
https://cdn.iubenda.com/cookie_solution/iubenda_cs/1.30.2/core-en.js
185.196
146.868
19.824
https://c.sharethis.mgr.consensu.org/portal-v2.html
169.936
138.208
5.488
https://www.googletagmanager.com/gtm.js?id=GTM-MHCDLRT
159.8
136.28
15.5
https://connect.facebook.net/signals/config/311615353489529?v=2.9.39&r=stable
146.796
119.336
19.212
https://platform-api.sharethis.com/js/sharethis.js
141.816
77.628
8.948
https://www.google-analytics.com/analytics.js
136.88
118.14
6.356
https://js.hs-analytics.net/analytics/1619458200000/4395607.js
93.072
83.032
6.72
https://www.googletagmanager.com/gtag/js?id=AW-612024282
86.196
73.76
9
https://connect.facebook.net/en_US/fbevents.js
64.696
53.004
8.42
https://kit.fontawesome.com/c1457260d2.js
59.688
51.352
4.984

Metrics

Speed Index — 6.3 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 22.9 s
The timing of the largest text or image that is painted.
Time to Interactive — 18.7 s
The time taken for the page to become fully interactive.
Total Blocking Time — 1,000 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 10.7 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 440 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 5.4 s
The time taken for the primary content of the page to be rendered.
First Contentful Paint (3G) — 7967 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 1,500 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Newground.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://cdnjs.cloudflare.com/ajax/libs/font-awesome/5.11.2/css/all.min.css
11154
930
https://use.typekit.net/vfm3uhn.css
1209
780
https://www.newground.com/wp-includes/css/dist/block-library/style.min.css?ver=5.6.2
9852
300
https://use.typekit.net/bbe5wqp.css?ver=5.6.2
1167
150
https://www.newground.com/wp-content/themes/site/js/vendor/slick/slick.css?ver=5.6.2
1250
150
https://www.newground.com/wp-content/themes/site/scss/vendor/bootstrap/bootstrap.min.css?ver=5.6.2
27238
900
https://www.newground.com/wp-content/themes/site/style.css?ver=5.6.2
20542
450
https://www.newground.com/wp-content/plugins/elementor/assets/css/frontend.min.css?ver=3.1.4
19996
150
https://www.newground.com/wp-content/plugins/elementor-pro/assets/css/frontend.min.css?ver=3.2.1
28676
150
https://kit.fontawesome.com/c1457260d2.js
4913
930
https://code.jquery.com/jquery-3.3.1.min.js?ver=5.6.2
30724
1530
https://www.newground.com/wp-content/themes/site/js/isotope.pkgd.min.js?ver=5.6.2
11626
150
Remove unused CSS — Potential savings of 124 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Newground.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.newground.com/wp-content/plugins/elementor-pro/assets/css/frontend.min.css?ver=3.2.1
28676
28676
https://www.newground.com/wp-content/themes/site/scss/vendor/bootstrap/bootstrap.min.css?ver=5.6.2
27238
26519
https://www.newground.com/wp-content/plugins/elementor/assets/css/frontend.min.css?ver=3.1.4
19996
19863
https://www.newground.com/wp-content/themes/site/style.css?ver=5.6.2
20542
17714
/*! * Font Awesome Free 5.15.3 by @fontawesome - https://fontawesome.com * License - https://fonta...
12328
12217
https://cdnjs.cloudflare.com/ajax/libs/font-awesome/5.11.2/css/all.min.css
11154
11050
@-webkit-keyframes button_clicked{50%{-webkit-transform:scale(1,1);transform:scale(1,1);opacity:0} ...
10978
10978
Efficiently encode images — Potential savings of 1,714 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.newground.com/wp-content/uploads/2019/11/Halifax-37.jpg
1399909
902496
https://www.newground.com/wp-content/uploads/2019/11/New-Ground-Norfolk-17.jpg
1336630
852255
Serve images in next-gen formats — Potential savings of 3,035 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.newground.com/wp-content/uploads/2019/11/Halifax-37.jpg
1399909
1144133
https://www.newground.com/wp-content/uploads/2019/11/New-Ground-Norfolk-17.jpg
1336630
1101532
https://www.newground.com/wp-content/uploads/2020/07/Full_Room_Wide_Up_View-scaled.jpg
798223
323169
https://www.newground.com/wp-content/themes/site/images/bg_wave.png
303121
287657
https://www.newground.com/wp-content/uploads/2020/07/5V5A0591-scaled.jpg
439745
212753
https://www.newground.com/wp-content/uploads/2019/09/newground_research_institute.jpg
103063
38095

Diagnostics

Avoid enormous network payloads — Total size was 5,180 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.newground.com/wp-content/uploads/2019/11/Halifax-37.jpg
1399909
https://www.newground.com/wp-content/uploads/2019/11/New-Ground-Norfolk-17.jpg
1336630
https://www.newground.com/wp-content/uploads/2020/07/Full_Room_Wide_Up_View-scaled.jpg
798223
https://www.newground.com/wp-content/uploads/2020/07/5V5A0591-scaled.jpg
439745
https://www.newground.com/wp-content/themes/site/images/bg_wave.png
303121
https://www.newground.com/wp-content/uploads/2019/09/newground_research_institute.jpg
103768
https://cdnjs.cloudflare.com/ajax/libs/font-awesome/5.11.2/webfonts/fa-solid-900.woff2
76857
https://cdnjs.cloudflare.com/ajax/libs/font-awesome/5.11.2/webfonts/fa-brands-400.woff2
76471
https://connect.facebook.net/signals/config/311615353489529?v=2.9.39&r=stable
75637
https://cdn.iubenda.com/cookie_solution/iubenda_cs/1.30.2/core-en.js
71092
Serve static assets with an efficient cache policy — 14 resources found
Newground.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=21f0a8ed-171e-4b4a-bc5a-4ca5b56847b2&_expected_cookie=2ce904bea3fdf2e5d83c8e2a50a09f42
0
708
https://js.hs-scripts.com/4395607.js?integration=WordPress
60000
1350
https://buttons-config.sharethis.com/js/5df80cf8c469a300128f4875.js
60000
1108
https://js.hs-analytics.net/analytics/1619458200000/4395607.js
300000
19231
https://js.hs-banner.com/4395607.js
300000
15678
https://platform-api.sharethis.com/js/sharethis.js
600000
32560
https://js.hsadspixel.net/fb.js
600000
3401
https://connect.facebook.net/signals/config/311615353489529?v=2.9.39&r=stable
1200000
75637
https://connect.facebook.net/en_US/fbevents.js
1200000
25173
https://www.google-analytics.com/analytics.js
7200000
20199
https://snap.licdn.com/li.lms-analytics/insight.min.js
32038000
2169
https://www.iubenda.com/cookie-solution/confs/js/56599861.js
86400000
679
https://p.typekit.net/p.css?s=1&k=bbe5wqp&ht=tk&f=14032.14033.14034.14036.14037&a=10592122&app=typekit&e=css
604800000
317
https://p.typekit.net/p.css?s=1&k=vfm3uhn&ht=tk&f=14032.14033.14034.14035.14036.14037&a=33601023&app=typekit&e=css
604800000
317
Minimize main-thread work — 4.7 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
1841.876
Rendering
1294.284
Other
748.888
Style & Layout
476.076
Parse HTML & CSS
192.696
Script Parsing & Compilation
178.492
Garbage Collection
5.224
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://use.typekit.net/af/b5ce2a/00000000000000003b9b032d/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n7&v=3
83.983999997145
https://use.typekit.net/af/2223ac/00000000000000003b9b0326/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n3&v=3
82.481000004918
https://cdnjs.cloudflare.com/ajax/libs/font-awesome/5.11.2/webfonts/fa-brands-400.woff2
24.23500000441
https://use.typekit.net/af/affdf5/00000000000000003b9b0328/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n4&v=3
24.40999999817
https://cdnjs.cloudflare.com/ajax/libs/font-awesome/5.11.2/webfonts/fa-solid-900.woff2
20.614000008209
Reduce the impact of third-party code — Third-party code blocked the main thread for 850 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
48297
407.292
30724
215.744
1386
80.92
21421
63.872
101435
43.564
73452
31.436
79207
9.856
164482
0
87524
0
35753
0
18661
0
14657
0
4439
0
1540
0
804
0
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://www.newground.com/wp-content/uploads/2019/09/newground_logo_footer.png
85

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of newground.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Newground.com may provide assistance to deaf or hearing-impaired users with captions on videos.

ARIA

ARIA input fields do not have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
Failing Elements
div
ARIA toggle fields do not have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
Failing Elements
div
div
div
div

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements

Names and labels

Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
67

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that newground.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Bootstrap
4.2.1
jQuery
3.3.1
Isotope
WordPress
5.6.2
core-js
core-js-global@3.0.1; core-js-pure@3.0.0
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://www.newground.com/wp-content/themes/site/js/vendor/bootstrap/bootstrap.min.js?ver=5.6.2
https://www.newground.com/wp-content/themes/site/js/vendor/bootstrap/bootstrap.min.js.map
https://js.hscollectedforms.net/collectedforms.js
https://js.hscollectedforms.net/project.js.map
https://js.hsadspixel.net/fb.js
https://js.hsadspixel.net/pixels-release.js.map
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://newground.com/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 4 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
1
Medium
3
Medium

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
Failed to load resource: net::ERR_CONNECTION_FAILED
92

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for newground.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of newground.com on mobile screens.
Document uses legible font sizes — 99.94% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
header.site-header .logo-wrap .logo-link h1
0.06%
0px
99.94%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 94% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
314x35

Content Best Practices

Links do not have descriptive text — 7 links found
Make use of descriptive link text to assist search engines in understanding the content.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
50

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of newground.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of newground.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 151.101.194.159
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
FASTLY
Registration

Domain Registrant

Private Registration: No
Name:
Organization:
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
Network Solutions, LLC 162.159.133.53
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness: 95/100
WOT Child Safety: 95/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: www.newground.com
Issued By: R3
Valid From: 12th April, 2021
Valid To: 11th July, 2021
Subject: CN = www.newground.com
Hash: 54ae6ff2
Issuer: CN = R3
O = Let's Encrypt
S = US
Version: 2
Serial Number: 0x043131444AF2729DAE51A71E9726363F189C
Serial Number (Hex): 043131444AF2729DAE51A71E9726363F189C
Valid From: 12th April, 2024
Valid To: 11th July, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:14:2E:B3:17:B7:58:56:CB:AE:50:09:40:E6:1F:AF:9D:8B:14:C2:C6
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
Certificate Policies: Policy: 2.23.140.1.2.1
Policy: 1.3.6.1.4.1.44947.1.1.1
CPS: http://cps.letsencrypt.org

Authority Information Access: OCSP - URI:http://r3.o.lencr.org
CA Issuers - URI:http://r3.i.lencr.org/

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : F6:5C:94:2F:D1:77:30:22:14:54:18:08:30:94:56:8E:
E3:4D:13:19:33:BF:DF:0C:2F:20:0B:CC:4E:F1:64:E3
Timestamp : Apr 12 20:42:05.247 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:6C:B2:B1:25:CB:7F:45:8B:7A:6B:75:97:
64:7E:F2:3A:7E:2B:70:8C:70:A7:BB:02:C4:04:25:69:
97:70:ED:EE:02:21:00:CE:5F:2E:34:65:B3:94:C5:12:
D2:B7:49:1E:17:76:72:2B:86:4F:B6:D2:BA:74:31:73:
37:A2:25:72:A4:33:EA
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 6F:53:76:AC:31:F0:31:19:D8:99:00:A4:51:15:FF:77:
15:1C:11:D9:02:C1:00:29:06:8D:B2:08:9A:37:D9:13
Timestamp : Apr 12 20:42:05.641 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:71:DA:22:9A:54:66:65:14:88:20:B3:C7:
29:01:87:DA:28:78:48:F0:63:D1:E1:FD:2F:81:93:C9:
9A:DF:CE:F6:02:21:00:F0:65:47:6E:8E:4C:3E:EA:D5:
76:9E:61:8D:EC:C7:BA:E2:4A:13:0B:ED:5D:89:F1:17:
69:76:C5:7C:5F:A2:4D
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:www.newground.com
DNS:newground.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
newground.com. 151.101.194.159 IN 3599

NS Records

Host Nameserver Class TTL
newground.com. ns98.worldnic.com. IN 7199
newground.com. ns97.worldnic.com. IN 7199

MX Records

Priority Host Server Class TTL
10 newground.com. us-smtp-inbound-2.mimecast.com. IN 3599
10 newground.com. us-smtp-inbound-1.mimecast.com. IN 3599

SOA Records

Domain Name Primary NS Responsible Email TTL
newground.com. ns97.worldnic.com. namehost.worldnic.com. 7199

TXT Records

Host Value Class TTL
newground.com. v=spf1 IN 3599
newground.com. MS=ms12013332 IN 3599
newground.com. a6tmq2rorjfc4asssrueeb3afd IN 7199

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Content-Type: text/html; charset=UTF-8
Server: Flywheel/5.1.0
Date: 26th April, 2021
Connection: keep-alive
Content-Length: 50427
Link: <https://www.newground.com/>; rel=shortlink
X-XSS-Protection: 1
X-Content-Type-Options: nosniff
Referrer-Policy: no-referrer-when-downgrade
X-FW-Server: Flywheel/5.1.0
X-FW-Dynamic: TRUE
X-FW-Hash: cqwedicqpi
X-FW-Version: 5.0.0
X-Cacheable: YES
Fastly-Restarts: 1
Accept-Ranges: bytes
X-Served-By: cache-ewr18156-EWR
X-Cache: HIT
X-Cache-Hits: 1
X-Timer: S1619458470.540224,VS0,VE1
Vary: Accept-Encoding, Accept-Encoding
X-FW-Serve: TRUE
X-FW-Static: NO
X-FW-Type: VISIT

Whois Lookup

Created: 23rd April, 1997
Changed: 24th February, 2020
Expires: 24th April, 2025
Registrar: Network Solutions, LLC
Status: clientTransferProhibited
Nameservers: ns97.worldnic.com
ns98.worldnic.com
Owner Name: Newground Resources
Owner Organization: Newground Resources
Owner Street: 15450 S OUTER 40 RD
Owner Post Code: 63017-2066
Owner City: CHESTERFIELD
Owner State: MO
Owner Country: US
Owner Phone: +1.3148212265
Owner Email: vwinkeler@newground.com
Admin Name: Newground, Admin
Admin Street: 13537 Barrett Parkway Drive
Admin Post Code: 63021
Admin City: Manchester
Admin State: MO
Admin Country: US
Admin Phone: +1.3148216443
Admin Email: admin@newground.com
Tech Name: accessU.S.
Tech Organization: accessU.S.
Tech Street: 712 N 2nd Street
Tech Post Code: 63102-2550
Tech City: Saint Louis
Tech State: MO
Tech Country: US
Tech Phone: +1.3146557700
Tech Email: registrar@accessus.net
Full Whois: Domain Name: NEWGROUND.COM
Registry Domain ID: 338554_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.networksolutions.com
Registrar URL: http://networksolutions.com
Updated Date: 2020-02-24T09:08:06Z
Creation Date: 1997-04-23T04:00:00Z
Registrar Registration Expiration Date: 2025-04-24T04:00:00Z
Registrar: Network Solutions, LLC
Registrar IANA ID: 2
Reseller:
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Registry Registrant ID:
Registrant Name: Newground Resources
Registrant Organization: Newground Resources
Registrant Street: 15450 S OUTER 40 RD
Registrant City: CHESTERFIELD
Registrant State/Province: MO
Registrant Postal Code: 63017-2066
Registrant Country: US
Registrant Phone: +1.3148212265
Registrant Phone Ext:
Registrant Fax: +1.9999999999
Registrant Fax Ext:
Registrant Email: vwinkeler@newground.com
Registry Admin ID:
Admin Name: Newground, Admin
Admin Organization:
Admin Street: 13537 Barrett Parkway Drive
Admin City: Manchester
Admin State/Province: MO
Admin Postal Code: 63021
Admin Country: US
Admin Phone: +1.3148216443
Admin Phone Ext:
Admin Fax:
Admin Fax Ext:
Admin Email: admin@newground.com
Registry Tech ID:
Tech Name: accessU.S.
Tech Organization: accessU.S.
Tech Street: 712 N 2nd Street
Tech City: Saint Louis
Tech State/Province: MO
Tech Postal Code: 63102-2550
Tech Country: US
Tech Phone: +1.3146557700
Tech Phone Ext:
Tech Fax: +1.3146557701
Tech Fax Ext:
Tech Email: registrar@accessus.net
Name Server: NS97.WORLDNIC.COM
Name Server: NS98.WORLDNIC.COM
DNSSEC: unsigned
Registrar Abuse Contact Email: abuse@web.com
Registrar Abuse Contact Phone: +1.8003337680
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2021-04-26T17:34:31Z <<<

For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en


The data in Networksolutions.com's WHOIS database is provided to you by
Networksolutions.com for information purposes only, that is, to assist you in
obtaining information about or related to a domain name registration
record. Networksolutions.com makes this information available "as is," and
does not guarantee its accuracy. By submitting a WHOIS query, you
agree that you will use this data only for lawful purposes and that,
under no circumstances will you use this data to: (1) allow, enable,
or otherwise support the transmission of mass unsolicited, commercial
advertising or solicitations via direct mail, electronic mail, or by
telephone; or (2) enable high volume, automated, electronic processes
that apply to Networksolutions.com (or its systems). The compilation,
repackaging, dissemination or other use of this data is expressly
prohibited without the prior written consent of Networksolutions.com.
Networksolutions.com reserves the right to modify these terms at any time.
By submitting this query, you agree to abide by these terms.

For more information on Whois status codes, please visit
https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en.

Nameservers

Name IP Address
ns97.worldnic.com 162.159.26.217
ns98.worldnic.com 162.159.27.155
Related

Subdomains

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Domain Valuation Snoop Score
$10 USD
0/5
$10 USD

Sites hosted on the same IP address

Domain Valuation Snoop Score
$10,754 USD 3/5
$2,690 USD 2/5
$3,707 USD 2/5
$732 USD 2/5
$1,462 USD 2/5